Mobile Application stands in contrast to desktop application that runs on desktop computer.One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense. As the number of mobile users are escalating tremendously compared to desktop users, the need for having a Mobile application is very much important as far as the business is concerned.
The Android development platform is open source which means the Android Software Development Kit (SDK) can be leveraged without having to worry about the licensing costs or royalty. Developers can interact with the Android developer community for the forthcoming versions which they can incorporate into their Android app development projects.
Android market is developing with enormous speed. The number of available apps on Google Play is continuously growing. And the predictions say that it will keep expanding in the next years.Android being open source and free has a comparatively low entry barrier and this allows small businesses and start-ups to develop apps easily. This also ensures that businesses can price their apps more competitively.